Cookie Policy
Cookie Notice
You should be aware that when you access or use our content, products
and services, we may collect information from your devices through the use of
'cookies'. Cookies perform various different functions, and the purpose of this
policy is to give you a clearer understanding of:
·
What cookies are
·
Why do we use cookies
·
How we use cookies
·
How you can control the use of cookies
What are cookies?
Cookies are text files containing a small amount of information that are
downloaded to your device when you visit a website. Your browser makes cookies
available each time you visit our websites. Click below to see how you can
control the use of cookies.
Why do we use cookies?
Cookies are used by our websites to improve your online experience and
to ensure that relevant content and functions are delivered and used more
effectively.
We use both session cookies and persistent cookies
to perform various functions across our sites.
Session cookies are downloaded to your device
temporarily for the period that you browse a particular website; these cookies
might allow you to navigate between pages more efficiently or enable websites
to remember the preferences you select. Persistent cookies can be used to help
websites remember you as a returning visitor or ensure the online adverts you
receive are more relevant to your interests.
How we use cookies?
When you visit our websites, Cookies will be placed on your device in
two ways. Cookies placed by BusterBox, as the site operator, are called
"first party" Cookies. Cookie may also be placed on your device by a
party other than BusterBox, such cookies are known as "third party”
cookies. Examples of the uses of third party cookies include collecting
information about browser habits and providing tailored content to you.
While there are many different uses for first and
third party cookies, the cookies used by us all fall into one of the following
four main categories of cookies:
·
Strictly Necessary Cookies
·
Functionality Cookies
·
Performance Cookies
·
Third Party Marketing / Targeting Cookies
Set out below is more information on these categories
of cookies, including their purpose and whether these cookies collect personal
data:
Cookie Type
Strictly Necessary Cookies
Purpose
These cookies are strictly necessary to enable you to navigate our
websites and to use the features you have requested during the course of your website
experience. They are used to provide content to you, as a user, and to provide
products and services that you have requested.
Such cookies are essential to help your device
download or stream information so that you can navigate around our websites,
use its features and allow you to return to pages you have previously visited.
More information
Here are some examples of strictly necessary cookies:
·
To position information on your device or screen so that you can see and
use our websites;
·
To keep you logged in when you use our website so you are not required
to log in every time you visit; and
These cookies do not remember your preferences or
username beyond your current visit.
Data Collection
Yes some of these cookies do collect your personal data in order to
function. They may collect the following types of personal data:
·
IP address
·
Location data
·
Identify you as being logged in our websites
Cookie Validity
These cookies are deleted when you close your web browser (browser session). See below to see how you can control the use of cookies.
Cookie Type
Functionality Cookies
Purpose
These cookies are used to recognise you when you return to our websites
and allow us to remember the choices you make and to enable us to provide
improved features. They also enhance the functionality of our websites by
storing your preferences. Functional cookies record information about choices
you've made (such as language preference) and allow us to provide more personal
features.
More information
Here are some examples of the uses of functionality cookies:
·
To remember your preferences and settings such as language, location and
marketing preferences, since your last visit;
·
To remember if you have used a specific product on the website; and
·
To show you relevant 'related article' links.
Data Collection
Some of these cookies do collect your personal data, to enable us to
provide the services as outlined above.
Cookie Validity
Functional cookies expire after a maximum 2 years. Functionality cookies can be deleted from your browser history at any point before their expiry time. See below to see how you can control the use of cookies.
Cookie Type
Performance Cookies
Purpose
These cookies are used to collect information on website usage. Such
cookies are used to provide aggregated statistics on visitors to our websites.
These statistics are used for internal purposes to help us to test and improve
the performance of our websites, providing a better user experience.
More information
Here are some examples of the uses of performance cookies:
·
To provide statistics on how our websites are used;
·
To see how effective our adverts are; and
·
To assess errors within the user experience.
Additionally, we use a number of tools to assess
cookie information at an aggregate level to carry out analytical functions on
our site including, Google Analytics and Maximizer.
Data Collection
While these cookies do not identify you personally while you are not
logged in, they will collect your browser information and anonymised data, for
the purposes outlined above.
In certain cases, some of these cookies are managed
by third parties such as Google Analytics. These third parties are not capable
of using these cookies for any purpose other than those outlined above and they
are unable to identify with these cookies.
Cookie Validity
Performance cookies are valid for varying periods. Some performance cookies are deleted once you close your browser, while others have an indefinite validity period. Such cookies can be deleted at any stage using your browser settings. See below to see how you can control the use of cookies.
Cookie Type
Third Party Marketing / Targeting Cookies
Purpose
These cookies are used to deliver BusterBox advertisements relevant to
you, based upon your interests.
They are also used to limit the number of times you
see an advertisement as well as help measure the effectiveness of an
advertising campaign.
More information
These cookies record your visit to our website, the pages you have
visited and the products you have selected. We will use this information to
make our website and the advertising displayed more relevant to your interests.
We may also share this information with third parties for this purpose and to
measure the effectiveness of an advertising campaign.
Targeting cookies are also used to:
·
Collect information about browser habits to target website content and
to target advertising;
·
Link to social media networks who may use this information about your
visit to target advertising to you;
·
To provide advertisers with information on your visit so that they can
present you with adverts that you may be interested in;
·
Deliver content and marketing communications tailored to your interests
based on information from your visit;
·
To perform site retargeting. A retargeting pixel (a tiny unit of code)
on our webpage leaves a cookie in the user’s browser, which causes our adverts
to be displayed or to not be displayed to you when you visit certain websites
within the retargeting network (e.g. Google Display Network); and
·
To perform search retargeting, which allows our adverts to be displayed
on third party webpages, based upon your previous web search activities.
Data Collection
Third parties (including, for example, advertising networks and
providers of external services like web traffic analysis services) may also use
cookies on our websites. These cookies are likely to be analytical/performance
cookies, or targeting cookies. Please note that no personal data is collected,
an advertiser is unable to associate the cookie with a particular individual's
name, address or other personal information.
These cookies are placed by third party advertising
networks with our permission.
Cookie Validity
Third party cookies are valid for varying periods. Some cookies expire
up to 13 months after they are last updated. See below to see how you can
control the use of cookies.
How can you control the use of
cookies?
You can amend your browser settings to block some or all cookies. To do
this, follow the instructions provided by your preferred web browser. For your
ease of reference we have provided the links below which provide instructions
on how to remove and delete cookies for some of the more common web browsers.
Please be aware that if you block cookies from the websites, some or all the
website's functions may not perform as intended:
·
Firefox
·
Safari
Mobile phone users may have to refer to their handset manual for details on how to block cookies using their mobile browser. For more information about online behavioural advertising cookies and opt-out controls, please go to http://www.youronlinechoices.eu/. More information regarding opting out of platform based advertising can be found at http://appnexus.com/platform-policy#choices.
Contact Us
If you have any questions about how we use Cookies, you can contact us by emailing info@busterbox.com